TomTom ( TOM2) has announced that its comprehensive mapping data will be offered to Alteryx, Inc. (NYSE: AYX) customers as part of its self-service, end-to-end analytics platform. Alteryx is a data science and analytics company that helps companies to turn data into actionable insights.
TomTom now becomes the sole map supplier for the Alteryx analytics platform, offering Alteryx users access to the highest quality mapping data – and thus geographic context – for their spatial analysis application development. In addition, for select countries, TomTom’s Maps APIs will be available in the Alteryx analytics platform, providing industry-leading geocoding and reverse geocoding capabilities.
With TomTom mapping data, Alteryx users can analyze their customer data in relation to things like retail locations. They can also compare competitor locations to their own, and perform drive time analysis for desired demographic segments before determining the location of retail stores. These capabilities are an essential part of the Alteryx analytics platform. Customers in more than 70 countries across the globe have deployed the Alteryx platform.
Anders Truelsen, Managing Director, TomTom’s Enterprise Business Unit, said on the event, “TomTom is proud of its long standing relationship with Alteryx, and we are thrilled to continue offering the incredible insights our map data and Maps APIs can provide to their customers.”
Dean Stoecker, CEO, Alteryx, corroborates Truelsen’s thoughts by saying, “Our long-standing collaboration with TomTom is demonstrative of our commitment to empowering customers with the data they need to solve analytic challenges directly within our platform.”