Home News MADD partners with Velodyne LiDAR for advanced understanding of autonomous vehicle

MADD partners with Velodyne LiDAR for advanced understanding of autonomous vehicle

Mothers Against Drunk Driving (MADD) has announced to partner for a second year with Silicon Valley-based Velodyne Lidar, Inc., a market leader of real-time 3D perception systems used in a variety of commercial applications, including autonomous vehicles.

The partnership continues a public education effort across the country on the safety benefits of autonomous vehicle technology. On October 2, 2019, MADD will participate in Velodyne Lidar’s second annual World Safety Summit on Autonomous Technology at Levi’s Stadium in Santa Clara, Calif. The summit is designed to advance understanding of the safety benefits that can be achieved with autonomous vehicle technology.

“For almost 40 years, MADD has worked to change behaviors and attitudes toward drunk driving, with a great deal of success. But we have learned that technology is essential to getting us to our goal of zero deaths caused by drunk driving,” said MADD National President Helen Witty. “Autonomous vehicle technology holds the incredible promise of helping us eliminate drunk driving. That’s why we are so excited to partner with Velodyne.”

Drunk driving is a violent and preventable crime that kills someone every 48 minutes in the United States. MADD’s Campaign to Eliminate Drunk Driving is working toward eradicating this crime through four key elements that include supporting high visibility law enforcement, ignition interlocks, support for advanced vehicle technology, and building public support. Velodyne’s work with autonomous vehicle technology is a natural complement to MADD’s support for future technologies.

“We are honored to continue our partnership with MADD, and proud to assist in their efforts to eliminate drunk driving and save lives on our roadways. Velodyne welcomes their involvement in the upcoming World Safety Summit,” said Marta Hall, President and CBDO, Velodyne Lidar. “We share a belief that safety on the roadways is for everyone. At Velodyne, we are putting this belief into action through our ‘LIVE’ – Lidar in Vehicles Everywhere – initiative. Our goal is to design, develop, and mass-produce lower cost lidar sold for every model of car and truck.”

Velodyne’s World Safety Summit will bring together business, government, public safety and community leaders to share a broad range of perspectives and creative solutions to address safety issues and public concern regarding autonomous vehicles. The agenda is designed to promote conversations that advance understanding of the safety benefits that can be achieved with autonomous vehicles. Attendees will have the opportunity to ride in autonomous vehicles and learn from experts at informational displays and booths.

“Public acceptance of autonomous technology is going to be so important as we explore this new territory, and this summit will help tackle some of the challenges we face,” said Witty. “We are looking forward to working with Velodyne and advocating for the safe advancement of this technology so it can achieve its fullest potential — saving lives.”