Analytics

    Analytics

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    Analytics is the discovery and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance. Analytics often favors data visualization to communicate insight. Firms may commonly apply analytics to business data, to describe, predict, and improve business performance.

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    Deputy Executive Editor, Geospatial Media and Communications. When asked, when are you at your creative best? I could cheerily say, “Hey! Who needs an ambiance? I just need a thought!”