SpaceX successfully landed an unmanned rocket upright, after sending 11 satellites into orbit. The Falcon-9 craft touched down about 10 km from its launch pad at Cape Canaveral, Florida. The rocket took off from Cape Canaveral Air Force Station and the main stage returned back about 10 minutes later to a landing site about 9.65km south of the launch pad. Near the peak of its flight, it propelled the rocket‘s second stage – laden with 11 communications satellites – into space. The flawless launch is a major success for privately-owned SpaceX, set up and run by Elon Musk. Musk said the ability to return its rockets to Earth so they can be reused would reduce the company’s operational costs. Reusable rocket technology opens a new chapter in satellite launch. The technology surely has the potential to make future launches quicker and more cost effective.