Google and Ford to create a joint venture to build self-driving cars with Google’s technology. The partnership will be announced by Ford at the Consumer Electronics Show in January next year. By pairing with Google, Ford gets a massive boost in self-driving software development. By pairing with Ford, Google avoids spending billions of dollars in building its own automotive manufacturing expertise. The collaboration will tap into the strengths of both Google and Ford, enabling self-driving cars to hit the roads quicker.