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Automotive navigation market to grow as segment shift focus to autonomous cars: Report

KEY POINTS
• Rise in market for automotive navigation software: Report
• Automotive navigation market to grow as segment shift focus to autonomous cars: Report
• HERE, TomTom developing highly precise maps for ADAS

The market for automotive navigation software, data, and location-based services is shifting as Original Equipment Manufacturer’s focus on bringing a mix of connected navigation experiences for drivers and using location data for Advanced Driver Assistance Systems and enabling self-driving cars. The Strategy Analytics Automotive Infotainment & Telematics service report, forecasts an increasing number of shipments between 2013 and 2022 globally, with a CAGR of 13%. Companies like HERE, TomTom, and Tier supplier Continental are developing variations on highly precise maps for Advanced Driver Assistance Systems or ADAS and autonomous driving. It is believed that the market for navigation will continue to grow due to reasons like new use cases where embedded maps are used for ADAS and, enabling self-driving cars and lower cost embedded navigation solutions.