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Apple acquires Mapsense for $25 mn

KEY POINTS

  • Mapsense makes location data analyses tools
  • Apple wants to dominate mapping world

It’s no secret that Apple wants to take over Google’s dominance in the mapping world. And working toward that goal, Apple has acquired a San Francisco start-up called Mapsense.

The technology giant has dished out about $25 million to get its hands on Mapsense’s tools that analyse and visualise location data. Using these tools, users can quickly create geographically-optimised visualizations of location-inspired data points, and then embed the data into apps.

Apple has been continually scooping-up location-services companies. It took over a crowd-sourced mapping tool HopStop in 2013. And in May this year, Apple acquired a GPS company called Coherent Navigation.