Home Videos GeoBytes - Geospatial News A study reveals Canadian shoppers switching on to in store beacons

A study reveals Canadian shoppers switching on to in store beacons

Most Canadian shoppers are using their smartphones to assist them while shopping and would like businesses to send them location based offers and rewards.Over half of those surveyed have used beacon technology at some point while shopping and overall consumer awareness of beacons and location based services technology is high as 86%. Of those surveyed, 62% of shoppers said they use their mobile devices to assist them with their in-store shopping experience. The survey was conducted by Canadian Marketing Association and LoyaltyOne.