US: Yext, the leader in Digital Knowledge Management (DKM), has announced a global integration with Amazon to give businesses control over the answers Alexa provides about them. With this new relationship, consumers using Alexa for voice search can receive the most up-to-date facts about businesses—locations, contact information, hours of operation, and more—straight from the source: the business itself.
“Today is a quantum leap forward in Yext’s mission to give businesses control over their digital knowledge and provide consumers with perfect information everywhere,” said Howard Lerman, founder and CEO of Yext. “Amazon has changed the world with its innovative, market-leading voice-enabled devices, the Amazon Echo family of smart speakers, and the Alexa voice service. Now, the tens of millions of consumers who ask Alexa questions can get authoritative answers from the business itself with the Yext Knowledge Engine.”
“Amazon’s innovations have driven consumer adoption of voice search exponentially,” said Marc Ferrentino, Chief Strategy Officer of Yext. “As a result, businesses must align their brand content to answer specific questions posed by consumers using natural language. With Yext, they can do just that—so that consumers who rely on Alexa can receive the most up-to-date knowledge about their business when and where it matters.”
Yext customers will find Alexa in the Yext Knowledge Network (formerly the Yext PowerListings® Network), and their digital knowledge will sync automatically.