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Yahoo upgrades online mapping service in U.S.

USA, 17 May 2007: Yahoo online mapping service in US will begin giving driving directions in 34 European countries as part of an upgrade to its mapping services, official sources from Yahoo said.

Besides guiding US motorists around Europe for the first time, Yahoo said it also will feature more landmarks and other visual cues to help people find their way around neighborhoods. By relying on new software, Yahoo believes its maps will be more accurate, too.

The Sunnyvale-based company is hoping the improvements can help reverse a recent erosion in its share of the online mapping market. In April, AOL’s Mapquest service attracted 49.2 million US visitors, a 3 percent increase from last year, while traffic to Google’s maps surged 49 percent to 30.8 million visitors, according to a Media report. Meanwhile, US traffic to Yahoo maps declined 5 percent to 29.4 million.