xAd has integrated with Rubicon Project to power its industry leading location-based private marketplaces. By integrating with Rubicon Project’s Exchange API, xAd makes it easy for hundreds of programmatic buying platforms and tens of thousands of advertisers to reach 300 million unique mobile consumers across more than 12 million verified business locations through location-powered private marketplaces.
In addition, xAd’s location-enabled mobile app and publisher inventory can now be made available to buyers through Rubicon Project’s Orders platform, which automates direct deals and makes it easy for buyers to execute all of their campaigns across mobile, desktop and video.
“The personalized nature of mobile devices arms marketers with insights on consumer behavior as it’s happening. By leveraging accurate location data, advertisers can reach consumers where and when they are most receptive, delivering a more relevant and impactful experience,” said Dan Hight, Head of Platform, xAd. “Today, we’re excited to make that opportunity available to a new roster of premium advertisers via Rubicon Project’s private marketplace platform.”
xAd’s technology verifies location data signals for accuracy and validates the physical location of the signal in less than 80 milliseconds, providing marketers with thousands of targeting options based on proximity, audience attributes, and much more. With more than 300 billion mobile impressions available monthly, 300 million unique mobile devices each month globally and 12 million location polygons within its platform, xAd makes it easy for buyers to aggregate location-based audiences, such as travelers, auto intenders, grocery shoppers, or quick-serve restaurant (QSR) loyalists into custom private marketplaces, seamlessly and at scale.
“In addition to building brand awareness, advertisers look to mobile devices to achieve conversion or incentivize loyalty both outdoors and at the point of sale. Together with xAd, we’re giving advertisers the reach and precision they need to scale these efforts around the world in private marketplace environments," said Joe Prusz, Head of Mobile at Rubicon Project.