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‘Wi-Fi will outstrip other location technologies’

UK: Wi-Fi location will outstrip all other location technologies including GPS, cellular and MEMs, with shipments reaching more than 1 billion by 2015, according to ABI Research’s new study, Alternative Positioning Technologies.

Senior analyst Patrick Connolly said, “Location-based services, revenues and advertising are the hot topics of 2010 as companies grapple to gain control of this market. ABI Research has forecasted that with the proliferation of Wi-Fi and increasingly lower cost or free location engines, it will become the most widely available location technology over the next five years.”

The Wi-Fi location market is split between current incumbents such as Skyhook Wireless and Mexens Technologies Inc, the leading GPS companies such as Broadcom and CSR/SiRF, and the new threats from giants such as Google, Microsoft, Apple, Nokia and even Facebook.

According to ABI, GPS alone will not be sufficient to support the next generation of services and revenue streams. Services such as local search, location-based advertising, geotagging, social networking and augmented reality are all significantly improved through increased accuracy and indoor/ubiquitous location.

This study is part of the Location Platforms and Enablers Research Service which also includes another market data product, research reports, research briefs, ABI Insights, ABI Vendor Matrices, and analyst inquiry support.

Source: ABI Research