Gannett Co., Inc has selected Uberall, Inc. and its digital marketing subsidiary ReachLocal to become their premier provider of presence management solutions. Gannett is the largest media publisher in the U.S., operating more than 250 local media brands, USA TODAY and Newsquest in the U.K., and digital marketing services companies serving clients around the world.
As a part of the agreement, Uberall will acquire Gannett’s SweetIQ subsidiary. Providing an array of local digital marketing services, the SweetIQ team will join Uberall and become a part of a replacement Montreal hub, the company’s seventh location outside its Berlin headquarters.
Florian Hübner, co-founder and CEO of Uberall mentioned in a press release that they’re thrilled that Gannett selected their ‘Near Me’ Brand Experience platform as their presence management solution. They also want to welcome SweetIQ’s staff to Uberall and they look forward to providing even better service and support to their North American partners in the journey ahead.
More than 90% of internet users conduct online searches for local business information and a majority of these are high-intent, high converting lookups. Due to COVID-19, consumers are even more reliant on the web because they serve as the first point of contact with local businesses, whether large enterprises or independent shops and restaurants. Being found, engaging and converting local customers on search engines, directories, mobile apps and key vertical sites is paramount within the Age of Near Me.
Norman Rohr, SVP of selling for Uberall said that within the online-offline economy, marketers of all sizes must create compelling ‘Near Me’ brand experiences. That has optimized Google My Business listings, social media presence management, directory listings, reputation management and native ads.
Uberall data shows that enterprises and little businesses which actively manage their online reputations and business listings see high double-digit growth in search impressions, calls, map views and website clicks.