India: Travel website ixigo.com, has introduced a new feature for its mobile App that provides the user with the nearest booking of the cab with just one tap on the phone’s home screen button. The company claims that the service doesn’t require a GPS to function. Currently, the service is available only for Android phones.
In an interview with a news publication, chief technology officer and co-founder of ixigo, Rajnish Kumar said, “With 1-Tap Cab Bookings, we allow users to book their nearest cab in just 3 seconds by tapping and holding a button on their home screen. The best part is that this feature works even without internet and GPS.”
The service uses a combination of intelligence about the user’s location through existing PNR (passenger name record) confirmations on a user’s phone and SMSes for when the internet connection doesn’t work to book a cab for the user. ixigo cabs app also intelligently prompts the users prior to their journey to the station or airport and also when they have just landed or are about to reach their destination.
In a phone interview, Aloke Bajpai, chief executive officer (CEO) and co-founder of ixigo said, the 1-Tap Cab Booking appears as a round floating “live” cab booking button. For heavy cab users, Bajpai said this application also solves the pain point of having to go inside a cabs application and waiting 15-20 seconds for it to pick up location and then having to choose type of vehicle etc. As per an ixigo study, 80% cab users want to just book the cheapest hatchback option that is nearest to them.
“Our 1-Tap Cab Booking does that in under 5 seconds. Just tap on the round cabs button on your phone’s home screen and you are done! Since we use multiple cabs app providers such as Ola, TaxiForSure, Easycabs, Meru etc. one doesn’t need to worry about availability either,” Bajpai claimed.