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TomTom takes aim at Google Maps

GPS vendor TomTom announced that it has launched an online mapping solution to compete with MapQuest and Google Maps. Dubbed TomTom Route Planner, the free service provides door-to-door route planning options to any address in the U.S. or Canada.

Using TomTom’s MapShare technology, the service provides users with continued map improvements made by TomTom users that see flaws and correct them. According to the company, improvements are uploaded regularly to provide up-to-date driving conditions. TomTom’s IQ Routes feature will offer more accurate arrival estimates by accessing average speeds for each road instead of employing posted speed limits to determine arrival. The service is currently in beta and available now to all users.