TomTom strengthens presence in Latin American market

TomTom strengthens presence in Latin American market

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São Paulo, Brazil: TomTom expanded partnership with Digibase to increase its footprint and business operations in Latin America. The partnership represents the joining of Digibase’s local market expertise in Brazil and TomTom’s global presence. With a growing demand for location information in the Latin America region, TomTom and Digibase are poised to meet the needs of a wide range of location based services.

As a local reseller, Digibase will license TomTom maps and enhanced content for the Latin America region. TomTom provides navigable coverage for 1.6 million kilometres of roads throughout the region, as well as approximately one million Points of Interest (POIs). TomTom is focused on achieving the highest quality map product as part of its on-going commitment to expanding in key growth markets like Latin America.

“Because the need for location information is exploding in Latin America, it is an increasingly important region for TomTom,” said Charles Cautley, Managing Director of TomTom Licensing. “This partnership combines TomTom’s accurate and rich maps with Digibase’s local presence.”

Source: TomTom