The geography of health care planning and marketing

The geography of health care planning and marketing

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The Geography of Health Care Planning and Marketing is the new course at ESRI Virtual Campus, that teaches how geographic information system (GIS) software can be used by health care professionals to optimize service delivery and identify new marketing opportunities.

Greg Pugh, director of corporate planning at Jewish Hospital HealthCare Services (JHHS), is the course author. JHHS, a regional network, provides health care services at many hospitals and locations throughout Kentucky and southern Indiana and is known for high-quality, advanced health care. Pugh leads the department that is responsible for planning, marketing, and strategy development for the entire JHHS network. He has effectively used GIS in the health care industry for more than 10 years.