Tele Atlas launches ContentLink to facilitate development of personalized location based applications

Tele Atlas launches ContentLink to facilitate development of personalized location based applications

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Hannover, Germany 15 March 2007: Tele Atlas unveiled at CeBIT Tele Atlas ContentLink™, a unique Web-based program for content production and distribution that gives location-based application developers access to a wide range of up-to-date, specialized content and points of interest.

Tele Atlas ContentLink is designed to streamline time-to-market by allowing developers to rapidly discover and obtain the latest content provided by publishers such as entertainment, lodging and services data. Publishers of any size can post content to the portal, and leverage Tele Atlas’ unique editing tools and specialized geocoding to categorize, locate and verify the precise position of their content on Tele Atlas maps. Developers can then search, acquire and download the content to create highly targeted applications and personalized downloads for personal and in-car navigation systems, mobile and wireless devices, Internet solutions and location-based services (LBS). For example, a navigation device could show end-users the nearest locations of a WiFi hotspot or parking spot, or an application could deliver content of specific interest to football enthusiasts in London.

“With Tele Atlas ContentLink, developers have the flexibility to increase product appeal by tailoring products for specific groups based on demographics, geographic regions and interests,” said Albert Cooley, senior director of tools and services, Tele Atlas. “End users can benefit from what we believe is the most accurate, up-to-date and personalized content to help them find places and things of interest with ease and convenience.”