US: Market research firm, Technavio has added a global mobile mapping market report to its offering. According to the report, the global mobile mapping market is expected to reach over USD 5 billion in revenue by 2020.
In this report, Technavio covers the present scenario and growth prospects of the global mobile mapping market 2016-2020. The market size has been calculated based on the revenue generated from using maps in location-based services and location-based search; indoor mapping, 3D mapping, and licensing subscription and support; maps used in automotive navigation, mobile and the Internet, and the public sector agencies and enterprises; and smartphones, tablets, wearable devices, and PNDs.
“The demand for maps across industries has increased significantly. Various applications developed with the use of these maps help enterprises streamline their procurement, processing, storage, and supply chain functions. For instance, retail chain owners who initially used maps for supply chain management to track fleets, now use indoor location maps to track consumer behavior within the store. Similarly, for efficient fleet management, almost all transport vehicles are being equipped with in-dash devices. Its adoption makes use of digital maps integrated into in-dash devices to monitor vehicles,” said Rakesh Kumar Panda, one of Technavio’s lead industry analysts for m2m connected devices.
“Individual users use digital maps on their wearable devices. Also, healthcare service providers such as hospitals, clinics, and community centers use digital maps to track and monitor ambulances, medical equipment, in-patients, doctors, and other staff. Digital maps are also being deployed in oil and mineral exploration locations, with many large and medium-sized organizations using these maps to track their employees,” added Rakesh.