Hsinchu, Taiwan: The Industrial Technology Research Institute (ITRI), Taiwan, emerged as a winner during the European Satellite Navigation Competition (ESNC) 2011. The ITRI won the GNSS (Global Navigation Satellite Systems) Living Lab award for Geo-coupon App. The app enables users to identify near-by stores using GNSS technology and the cell phone instantly downloads the coupon to obtain a discount price.
Dr. Sheng-Lin Chou, Deputy General Director of ITRI’s Information and Communications Research Laboratories, explained that this year the ESNC introduced new elements of creative telematics and concomitantly. It was the first time Taiwan led the world in hosting prototyping contest. The number of applications and entries to the contest in Taiwan topped the world. In 2011, a total of 23 countries including Germany, Spain, Israel, India, the Netherlands, the USA, Ukraine, Sweden, Singapore, Hungary and Finland participated in the Galileo contest with 75 entries received for the Taiwan region (representing 18.7 percent of 401 entries globally) producing outstanding results in innovation award for the Taiwan region and global prototyping award.
Dr. Jet P. H. Shu, an advisor of the Department of Industrial Technology, MOEA said, through ESNC, Taiwan’s creative applications for satellite navigation can be elevated to the world arena and global satellite navigation creative applications also can be introduced to Taiwan. Taiwan has long been a power in ICT while the world-famous automobile manufacturers are mostly in Europe, therefore a contest matching satellite navigation and telematics is of major significance in fostering close relations between Taiwan and the European automobile manufacturers.