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Spanish province boosts tourism using GIS

Spain: The Serrania de Ronda and the Sierra Norte cities in Málaga province introduced GIS to boost tourism. It is the first time GIS has been introduced to boost tourism in the province. This model is part of the Competitiveness Plan and Plan Sierra Norte Tourism Product Dynamism of the Serrania de Ronda, managed both by the Provincial Government of Málaga.
The Sierra Norte and the Serrania de Ronda, emerging areas of domestic tourism and located in the heart of Andalucia, have a computerised inventory of resources and tourism services. “With this programme we are serving the people with the latest ‘geo’ techniques that will make visits to a township tour, schedule a rural route or find accommodation quite comfortable,” said James Florido, a member of Tourism and Promotion Territory.
The GIS tool is developed by the Land Information System Malaga Province (SITMAP), which required a territorial analysis with ‘georeferenced’ data collection. This GIS feature is also available on mobile phones. It includes QR codes, (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code). The QR codes allow users to access online news content through mobile phones.
Source: www.inmodiario.com