South Africa: According to a research conducted by internet research company World Wide Worx, many South African companies are embracing digital mapping technology and are planning to invest more money in these services.
World Wide Worx found that 76 per cent of South African companies and 38 per cent of small and medium-sized enterprises (SMEs) spent more than 2 per cent of their information technology budgets on mapping services — and two-thirds of companies planned to increase their spending.
“Digital mapping is proving to be the hidden secret weapon of South African business,” said Etienne Louw, CEO of mapIT, a provider of digital mapping services.
The research underlined the extent to which large and small businesses alike depended on digital maps not only for navigation and tracking, but also for efficiency, productivity and security, he said.
According to the report, digital mapping services are primarily used for asset tracking, fleet management and vehicle recovery and navigation.
However, marketing was starting to play a role too, said Arthur Goldstuck, MD of World Wide Worx.
Goldstuck said while some SMEs were preparing to increase their mapping budgets, others still relied heavily on free mapping services. But, he added, the main reason companies “don’t use digital mapping is that they don’t know what it has to offer. A quarter of SMEs say lack of knowledge is the main obstacle to using such tools. For corporations, there were no significant obstacles to using such services.”
The survey was conducted through interviews with 111 IT and logistics decision-makers at South African companies and 400 business decision-makers at SMEs across South Africa.
Source: BD Live