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SAP forays into geospatial market

US: SAP AG announced that in collaboration with Google, it will enhance its business analytics software with location-based data capabilities, allowing people to interact with real-time information via Google Maps. The plans continue a strong history of collaboration between the companies, most recently on advances for the SAP StreamWork application such as inclusion in the Google Apps Marketplace, integration with Google Docs and OpenSocial adoption.
With location-based intelligence capabilities, SAP envisions bringing corporate information to life via Google’s dynamic, interactive map, satellite and even street-level views. As a result, customers could analyse their businesses in a geospatial context to effectively understand the “where” of their information, as well as global, regional and local trends and how they are impacted by different scenarios — helping to increase efficiency and profitability, among other benefits.
SAP has been driving a convergence of enterprise and consumer software, giving an increasing number of people the ability to make important business decisions through the lens of mobile and social technologies while navigating the complexity of “big data,” or the growing volume, variety and increased velocity of information.
“Today, more and more information is being geo-tagged, and it is unlocking an entirely new dimension for enterprise data,” said Sanjay Poonen, president, Global Solutions, SAP AG. “SAP’s work with Google marries powerful enterprise software with the world’s most popular mapping platform to create entirely new ways for people to understand and interact with business information. We aim to provide our customers the opportunity to tap into the power of business analytics combined with location intelligence through a geographic view and use rich, interactive analytics to respond to events as they unfold in real time.”
Source: SAP AG