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Sagent and Tele Atlas announce alliance to provide customers with enhanced geocoding solution

Sagent, a provider of enterprise business intelligence solutions, and Tele Atlas North America, has announced an alliance to deliver joint geocoding solutions to the market, integrate Tele Atlas’ U.S. map data into Sagent’s Centrus product line, and develop joint sales and marketing programs in support of the partnership. Tele Atlas’ comprehensive and highly accurate digital map data enhances the geocoding results and demographic information that is essential for business analysis in the insurance, retail, telecommunications, direct marketing and location-based services industries.

Sagent and Tele Atlas technical groups are collaborating to optimize Sagent’s geocoding performance with Tele Atlas maps to provide Sagent customers with the most positionally accurate geocoding in the industry. Robust geocoding is more than just high match rates; customers demand that geocoding results reflect ground-truth. With the highly accurate Tele Atlas map database used within Sagent geocoding solutions, users will obtain geocoding results that come within meters of the actual address location. These types of results will benefit industries where this level of accuracy is critical, such as insurance, risk analysis, utilities and telecommunications, Location Based Services (LBS), public safety and telematics.