Home CSR Initiatives SafeGraph creates a dashboard showing foot traffic patterns across the U.S.

SafeGraph creates a dashboard showing foot traffic patterns across the U.S.

SafeGraph, has created a dashboard to share insights daily into how the economy is re-opening up, and how America is returning to a new normal.

This map and dashboard are built from SafeGraph Patterns which a dataset of foot traffic counts and visitor insights to 5 million Points-of-Interest. With data on over 5,500 retail chains, and 3 million mom-and-pop businesses, this data provides unparalleled insight into US industry & econmic recovery.

This dashboard is powered by SafeGraph Places Patterns data, an aggregated, anonymized, privacy-safe summary of foot traffic to 6 million points-of-interest (POI) in North America. Here, we aggregate the data by categories (like Airports or Supermarkets) or by brands (like Costco or McDonald’s). The population sample is a panel of opt-in, anonymized smartphone devices, and is well balanced across USA demographics and geographies.

For academics, non-profits, and governments SafeGraph data is free of cost. Thousands of collaborators are actively working with SafeGraph data in the SafeGraph COVID-19 Data Consortium.