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Rediff invests in LBS startup

India: Rediff has announced an investment in Imere, Bangalore based startup that provides location-awareness platform. Imere gives service providers and application developers the ability to quickly and easily location-enable their applications. This includes integrating digital maps and database content drawn from multiple sources for enabling.

Imere relies on cell-id and wifi id to decode the geographic location and bring relevant location based services. The company has launched Ohe!, a mobile application that automatically shows you accurate location of interesting people around you, including that of your friends. You can chat, tag places, tweet with location and see what to do around you.

Beyond the investment, two of Rediff’s properties might integrate this service – Rediff maps and Rediff classifieds which attempts to bring in location aware depth in data.