Brandenburg, Germany: RapidEye announced that it has chosen a fresh new look for the company. The branding initiative involves a new visual identity across all communications including relevant changes in all marketing and support materials including a new website.
According to the company’s press statement, featuring a more inviting and user-friendly environment, information is easier to obtain within the new website and menus are more intuitive. In addition, the ‘star’ of every page is RapidEye’s satellite imagery, which is a key component in their products and services.
“Our objective for our new corporate identity was to show how the company has grown and changed over the past years,” said Markus Heynen, Head of Marketing at RapidEye. “Our new logo and website reflect the dynamic features of our organisation and ushers us into a new era since we are now among the leading commercial satellite image providers.”