Purchasing power Europe 2008, a study by GfK Geomarketing

Purchasing power Europe 2008, a study by GfK Geomarketing

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Germany – A study by GfK GeoMarketing shows that European consumers have approximately eight billion euros in disposable income available for 2008.

A study by GfK GeoMarketing shows that European consumers have approximately eight billion euros in disposable income available for 2008. State subsidies such as unemployment benefit, child support and pension payouts are included in these calculations.

For the 41 European countries included in the study, this amounts to an average purchasing power of approximately €12,500 per person. Significant regional variations exist, however. For example, inhabitants of Moldova have a disposable income of around €800 per person, while people in Liechtenstein have more than fifty times as much (€44,900 per person).