Home News PSMA rebrands itself as Geoscape

PSMA rebrands itself as Geoscape

Australia: PSMA Australia has announced a new brand and sales model to better serve its customers. The business has rebranded as Geoscape and offers customers the ability to buy location data directly. The PSMA brand will play a reduced role, representing the holding company for Geoscape, and housing openly available datasets like the Geocoded National Address File (G-NAF).

Previously, PSMA sold its data almost entirely through partners, with Geoscape representing a specific built environment dataset. Now, all datasets previously managed by PSMA – including addresses, planning zones, transport networks, buildings, trees, solar panels and surface cover – will become available directly under the new Geoscape brand.

Geoscape allows customers to access location data on-demand, whenever they need it. It also enables customers to isolate only the data they need – from national data to a small area of interest.

“New technologies enable people to do things with location data they couldn’t do before, including create new revenue streams and operational efficiencies. That requires a response from suppliers of location data and those who build solutions around it,” said PSMA Australia CEO, Dan Paull.

“The new Geoscape lets us work more closely with our customers to meet their needs, while delivering more value to our partners and shareholders.”

“We aim to bring the power of location to every organisation, enabling them to make better sense of the world and raise their game. We’re already seeing diverse industries incorporate Geoscape location data to improve their operations. For example, engineering firms use our data for noise and wind modelling, saving time and money on previously manual processes.”

“Our brand may be new, but it’s built on the expertise Australian businesses and governments have relied on for decades,” said Mr Paull.

The rebrand and reorganisation follows several achievements for Geoscape in recent years – the launch of new data delivery mechanisms through Application Programming Interfaces (APIs), with more than 10.3 million API calls made to date, a self-service Developer Portal, and its built environment dataset achieving national coverage across Australia’s 7.6 million km2 landmass. Additional products, services and new ways to access Geoscape will be rolled out over the coming months – to provide data that is affordable, accessible and reliable.

The global location intelligence market is predicted to grow by 15.3% from 2018-2025, to be worth USD$22.8 billion[1]. New technologies including the Internet of Things and the proliferation of smart devices, combined with rapid digitization and improvements to data analytics and machine learning, have created new ways to use location data to unlock value and improve operations.

“Our mission is to provide data-smart businesses with the best available location data, packaged and ready-to-use, describing Australia’s economically important infrastructure: its buildings, real estate, transport networks and more – all kept up to date as the nation changes,” said Mr Paull.

Engaging directly with customers will foster closer collaboration with Geoscape product development teams, allowing the co-development of new products and services to solve industry issues. PSMA also continues to develop its partner network, adding innovative location-based solution providers who use Geoscape data as part of their product and service offerings.

New data partnerships are also a priority for Geoscape.

“Our new model enables data producers to feed into Geoscape to reach a large and diverse market of data-hungry enterprises, turning their data into a revenue stream or a powerhouse for public good,” said Mr Paull.

GHD, a leader in engineering, architecture, environmental and construction services, was one of the first firms to take advantage of the new Geoscape model. GHD accessed sophisticated Geoscape location data to support the noise modeling work required to gain development approval for construction of the proposed Port Kembla Gas Terminal in New South Wales by Australian Industrial Energy.

Using Geoscape building footprints, heights and other details, GHD reduced the cost of noise modelling by 50 per cent.

“The data is ready to go,” said Pri Pandey, senior engineer in acoustics and vibration modelling at GHD. “We don’t need to do any manual adjustments. Historically, we had to manually assign heights and conduct spatial filtering to ensure data was up to the standard needed for the modelling. Now we have it all in one package – with heights, addresses, zones and categories all part of the one shapefile. And this allows us to insert the data directly into the model.”.