ProximityDemographics:Innovative new data for market studies

ProximityDemographics:Innovative new data for market studies

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Spatial Insights, Inc. has announced the release of “ProximityDemographics”, a revolutionary, innovative new data product designed to facilitate market studies. Unlike traditional demographic data, which provides individual counts and tabulations for each specific unit of geography, ProximityDemographics provides a measure of cumulative demographic data within a specified radius or drive time of each geography. Thus, a market researcher can quickly identify areas that have required levels of cumulative demographic characteristics without any additional analysis. Knowing a location’s access to a particular type of population is ideal for retailers or service establishments whose business depends upon their access to customers. Spatial Insights uses proprietary spatial analysis techniques to derive the ProximityDemographics databases. The data are derived from block-level base demographics, and are available by block group, census tract, and ZIP code. Standard summarizations can be based on radius ringes around each location, or on drive time polygons generated around each centroid.

A full suite of ProximityDemographics variables is available including: population by age, race and ethnicity, household type, income, labor force or daytime population, consumer expenditures and consumer behavior. Spatial Insights, Inc. is a geographic information services company specializing in providing innovative project consulting and mapping services, customized software solutions and data products to commercial organizations. Spatial Insights, Inc. is based in Falls Church, VA and is privately held.