Home News Precisely transforms data enrichment and geo-location for Blueprint Technologies

Precisely transforms data enrichment and geo-location for Blueprint Technologies

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Blueprint Technologies has announced a relationship with Precisely, the global leader in data integrity, to help companies gain competitive advantages through unified and enriched data, optimized site selection and route planning, and personalized customer experiences. Specific industries, such as dining, retail, oil and gas, and manufacturing have several high-value business use cases where this combination can make an impact for customers.

The pandemic has significantly shifted how people consider their dining options, leaving restaurant groups reevaluating current locations, looking for new sites and considering pivoting to ghost kitchens. By combining Blueprint’s ability to build a unified, real-time reporting solution for sales data across location types, franchises and third-party ordering platforms with Precisely’s site selection solution, Spectrum Spatial, companies will not only be able to understand customer purchasing patterns in real time, but they will also be able to enrich that data with demographics, geofencing, and competitive analysis to make smarter, more timely business decisions.

When it comes to the energy and oil and gas sectors, companies spend a fortune on overhead as hundreds of employees waste hours a day in trucks driving hundreds of miles from site to site to conduct maintenance. With Precisely’s Location Intelligence solutions, Blueprint can integrate geocoding into a company’s asset and task management systems to automate business processes, making field services more efficient and saving millions of dollars in time and resources.

Personalization is the holy grail for retail customer experience. But customers are multidimensional, making it complicated to build individualized customer profiles. They interact online, in-store and through an application. They are included in email campaigns, loyalty programs and sales data systems. Through this partnership, Blueprint can bring siloed and messy data together to create customer profiles that include customer likes, engagement activity by channel and purchasing patterns. That data can then be enriched with Precisely’s demographics data to help Blueprint provide additional context about each individual customer. Armed with this information, retailers can better personalize their omnichannel marketing and in-store experiences, driving increased customer loyalty, greater sales and net promoter scores.

“This partnership with Precisely is exciting because their products help us unlock a whole new level of value for our clients. Their solutions are incredibly well-aligned with ours in quickly driving business outcomes and then scaling to meet whatever the need is, particularly with our industry-focused solutions,” said Blueprint Director of Strategic Partnerships Ryan Harter. “I truly believe that with Precisely’s best-in-class products and Blueprint’s unmatched ability to deliver digital transformation, we can help our clients achieve what they never thought possible.”

“We are excited to work with Blueprint and look forward to bringing increased value to our mutual customers,” said Matt Reaves, Vice President, Channel Sales for the Americas. “Blueprint has been able to leverage our Location Intelligence solutions to quickly discover business insights hidden inside complex, spatial data. Together, Precisely and Blueprint can deliver significant value to our clients.”