US: PlaceIQ, the company building a new model of consumer behavior with location data and insights, today announced an expanded partnership with LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution.
For the first time, PlaceIQ will offer its advanced location-based audiences through LiveRamp’s IdentityLink™ Data Store feature which offers unique, people-based audience data from industry leaders. This integration gives Data Store buyers direct and seamless access to PlaceIQ’s extensive audience library, which has already empowered hundreds of brands to fuel effective media strategy, planning and activation. According to the Accenture Strategy Global Consumer Pulse Research, 50% of US consumers said they switched companies they buy from in 2017 because of poor customer experience, and 41% citing “poor personalization” as a key reason. Through this partnership, consumers can expect to see more personalized cross-channel experiences.
PlaceIQ offers more than 2,000 unique audiences, based on detailed analysis of visitation to real-world points of interest, across industries, including auto dealerships, dining establishments, entertainment venues, retail locations, travel destinations and more. With PlaceIQ, marketers can leverage these syndicated audiences, or build custom audiences, to easily engage with people that are in market for a new car, frequent breakfast diners at a particular quick-service restaurant, frequent business travelers, big box retail shoppers and more.
“PlaceIQ has spent more than seven years building and refining location-based audiences that have become the standard for marketing success,” said Nadya Kohl, EVP of Business Development and Marketing, PlaceIQ. “We are committed to delivering the gold standard in audience data to brands as seamlessly as possible and, with today’s news, we’re pleased to expand our relationship with LiveRamp, an industry leader in providing the omnichannel identity resolution needed for people-based marketing. We have enjoyed a long relationship with LiveRamp and admire their commitment to heavily vetting and only partnering with best-in-breed data providers. The IdentityLink Data Store feature is delivering incredible value to marketers thanks to the strong vision of LiveRamp’s team. With PlaceIQ audiences and LiveRamp’s identity resolution service, LiveRamp customers can unlock a powerful, omnichannel view of the consumer.”
“We’re excited to expand our partnership with PlaceIQ because of their commitment to data quality, their privacy-first approach, strong team and shared mission of enabling people-based marketing,” said Luke McGuinness, GM, Data Store, LiveRamp. “With PlaceIQ audiences, our customers can easily tap into a true omnichannel view of the customer journey that cuts across the online and offline world.”
LiveRamp’s IdentityLink Data Store feature enables brands to discover syndicated audience segments, custom segments, or license data from more than 125 leading data providers for advanced use cases. Because Data Store audiences support all industries and encompass all types of data, IdentityLink makes data consistent, consumable, and portable across any platform that marketers work with.