Pitney Bowes, Twitter sign location intelligence licensing deal

Pitney Bowes, Twitter sign location intelligence licensing deal

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US: Pitney Bowes has sealed a deal with Twitter to provide location intelligence solutions for Twitter’s mobile platform. “Twitter will use the company’s location intelligence technology to support location sharing in tweets,” said James Buckley, Senior Vice President and General Manager Location Intelligence, Pitney Bowes.

“The location feature is off by default and Twitter won’t display any location information unless a user has opted-in to the feature. The opt-in feature will allow Twitter users to selectively share their location in Tweets. The Tweet location feature may be turned on or off at any time, or users may clear their location before sending a Tweet. In addition, Twitter users may delete all past location data with a single click. Precise geocoding is built on addresses that have been carefully verified and validated prior to assigning latitude and longitude coordinates. Developed on a consistent API, the Pitney Bowes geocoding solution is particularly well suited for mobile platforms,” added Buckley.

Source: Information week