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Pitney Bowes signs global OEM agreement with SAP

US: Pitney Bowes and SAP have signed a global original equipment manufacturer (OEM) agreement, which will enable Pitney Bowes to develop geospatial and location intelligence solutions using the SAP HANA platform. As part of this agreement, Pitney Bowes will develop and market new Business Intelligence (BI) and mobile solutions that run on SAP HANA and market these solutions in priority markets, industries and geographies.

Pitney Bowes will bundle and sell SAP HANA licenses with its Spectrum Spatial product. The companies claim that spatially enabled solutions running on SAP HANA will help telecommunications companies build more profitable coverage maps, help consumer product goods companies refine their supply chain processes, and offer oil and gas providers a way to optimize product and pricing strategies.

“SAP technologies merge database and application platform capabilities to transform transactions, analytics, text analysis, and predictive and spatial processing so businesses can operate in real time. Pitney Bowes location intelligence solutions help unearth non-obvious relationships between specific locations and data to improve the customer experience and drive increased loyalty. By bringing these powerful capabilities together, Pitney Bowes hopes to solve the complex business challenges of customers in key industries,” Pitney Bowes said in a statement issued to the press.

As a growing number of businesses use data for competitive advantage, there is an increasing need for reliable, accurate and secure technologies that convert everyday information into valuable insights. Analysts at IDC predict that the market for Big Data solutions will reach $16.1 billion in 2014, growing 6 times faster than the overall IT market.

Source: Pitney Bowes