Stamford, USA: Pitney Bowes Software; a customer data, analytics and communications management solutions provider; launched Portrait Explorer, a software solution that brings powerful data analytics into the hands of today’s business users. The company claimed that the new solution makes understanding and navigating complex ‘big customer data’ as easy as using a digital photo album.
According to technology research firm IDC, the big data market is expected to grow from USD 3.2 billion in 2010 to USD 16.9 billion in 2015. This represents a compound annual growth rate (CAGR) of 40 percent or about 7 times that of the overall information and communications technology (ICT) market.
Portrait Explorer empowers business users to access customer information directly to perform their own ad-hoc queries and reports providing fast, actionable insight without the need for power analysts or IT. The innovative interface is a powerful example of ‘the consumerisation of IT’. It was purposefully designed to look, feel and behave like applications marketers use in their personal life, making it instantly usable.
Pitney Bowes Software customer Sven Arnestad, Director of Business Development, DirektMedia / BISNODE, described Portrait Explorer as “powerful, flexible and lightning fast – a hugely compelling solution for rapid campaign selection and segmentation.”
Popular digital photo management apps help consumers make sense of thousands of individual photos by organising them, with the click of a mouse, into albums based on date, location, tags or other selection criteria. Portrait Explorer delivers that same level of accessibility and usability to marketers for customer data. Every customer is represented graphically as a ‘customer card’ with dozens of key attributes to provide a clear customer portrait of that individual. Cards can be examined individually to give deeper insight into segments and selection decisions using specific examples. The collection of cards representing all customers can be segmented or selected by any attribute, with heat maps used to highlight quality differences between segments, providing a powerful visual environment to improve targeting queries and even highlight potential data quality issues.
“Portrait Explorer is taming big data for organisations so their offers and interactions drive customer loyalty and increased revenues,” said John O’Hara, President, Pitney Bowes Software. “By delivering intuitive, business user access to customer data, organisations can achieve increased productivity, faster decision-making, and greater campaign profitability.”
Source: Pitney Bowes