US: Pitney Bowes has been recognized as a leader in Forrester Wave: Customer Analytics Solutions, Q1 2016, the company announced in a press release on Monday. The closely watched market assessment notes that organizations consider the Spectrum Technology Platform and Portrait suite of analytical tools for their “customer centricity and smooth marketing integration.”
In its wave assessment, Forrester stated that it was “not surprising” that Pitney Bowes and two other vendors were cited as leaders. Pitney Bowes was cited among vendors who “demonstrate their commitment to customer analytics by adapting their solutions to meet clients' ever-changing data, business, and deployment needs.” Specifically, Pitney Bowes received the highest scores possible in the areas of: data sources and types, data enrichment, model development, algorithm transparency, descriptive analytics, analytics activation, marketing, advertising and operational execution, speed of deployment, customer experience, target market, and scale of current deployments.
“Pitney Bowes facilitates difficult analytical processes like data preparation for the less technically savvy marketer or customer insights,” writes Forrester Senior Analyst Brandon Purcell in the report. “With firm roots in location analytics (due to the acquisition of MapInfo in 2007), Pitney Bowes is well-positioned to leverage the growing volumes of contextual mobile and IoT [Internet of Things] data. It also offers a variety of industry-specific, demographic, and firmographic, data products for further data enrichment.”1
Spectrum and Portrait are part of a larger Customer Information Management (CIM) offering from Pitney Bowes that’s been designed to help organizations better aggregate, cleanse, enrich and analyze data, in ways that are contextually relevant. The software grants organizations the ability to create a complete, single view of a customer, pulling together data across disparate sources, to better engage customers with best next action and drive a superior customer experience.
“Traditional business insights tools allow you to analyze data, but Pitney Bowes takes this a step further, “ says Yogev Peled, founder, innovation leader, Qlikview Israel. “With data mining and analytics solutions like Portrait Miner, you don’t just analyze data, now, you actually understand the data.”
Source: Pitney Bowes