Rochester, US: Pictometry International Corp., an aerial oblique imagery provider, unveiled its new corporate identity. According to the company’s press statement, it signals the company’s transition from an image capture provider to an image analytics and complete solutions maker.
“Pictometry is still about intelligent images – the highest quality images in the world – but the geospatial industry that we helped create has changed, and we are changing too,” said Rick Hurwitz, Pictometry CEO. “A decade ago, we imagined a world in which our sophisticated, metric imagery would be used by professionals in government and commercial industries. And, we have known that allowing people to access imagery designed to enable them to see answers was just the beginning of our true potential. Today, the next generation of driving solutions from imagery is being delivered by Pictometry in the form of complete reports.”
“We are still the same great imagery provider – that’s key to our identity – but, like most brands that need to refresh their identity to appeal to new generations of buyers, we’re growing strong and need an identity that shows our relevancy in new marketplaces,” said James F. Smyth, Pictometry’s Chief Marketing Officer. “Pictometry’s bold new look does both of these things. We are appealing to new users in our core government markets and simultaneously establishing our identity as a solutions provider to commercial industries from Construction to Insurance, Infrastructure and more.”