Netherlands: Dutch company Philips is piloting an intelligent lighting system that adds a geomatics dimension to personalised shopping. The indoor GPS solution uses intelligent LED in-store lighting to communicate location-based information to shoppers via a smart-phone app. The lighting communicates with the app to send special offers and information to the shopper, relevant to their location in the store. With the connected retail lighting system Philips aims to benefit shoppers by giving them greater personal control of their shopping experience. Retailers will profit by building customer loyalty and sales by providing targeted information and discount coupons at their precise position in the store, when shoppers need it most and are most receptive. Retailers will also benefit from Philips’ energy efficient LED lighting which provides improved lighting levels and lower electricity bills.
“The beauty of the system is that retailers do not have to invest in additional infrastructure to house, power and support location beacons for indoor positioning. The light fixtures themselves can communicate this information by virtue of their presence everywhere in the store,” said Gerben van der Lugt, Philips Lighting.