Pharos joins Qualcomm as an Elite BREW developer

Pharos joins Qualcomm as an Elite BREW developer

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Pharos Science & Applications Inc., provider of portable GPS navigation and location-based services, announced that the company has become an Elite BREW Developer, highlighting Pharos’ work in creating the innovative Smart TrafficTM service now available for BREW-enabled handsets. The Smart Traffic service was recently named as a finalist for Best Productivity/M-Commerce application in the BREW 2004 Developer Awards being held at the BREW 2004 Developer’s Conference in San Diego, June 7-9.

Aggregating up-to-the-minute highway monitoring data from various State Transportation Departments and other Pharos partners, Smart Traffic gives consumers real-time traffic-flow information in both color-coded graphics and text for ease of use.

Qualcomm’s BREW solution provides products and services that connect the mobile marketplace value chain, which includes publishers, application developers, content providers, device manufacturers, operators and consumers.

Smart Traffic is part of a larger Web-based location and navigation service from Pharos, called Smart Navigator™, the first service to integrate real-time traffic data and dynamic points-of-interest lookup (in the form of Smart Finder) with GPS positioning and navigation routing.