Personal banking back on the map in Australia

Personal banking back on the map in Australia

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Australia: A new mapping tool is set to revive and reshape personalised banking by giving financial institutions the foresight to accurately anticipate their customers’ needs. The new innovation, launched by leading digital mapping specialist MapData Services (MDS), allows banks to create a ‘mega’ customer profile which contains standard client data, as well as insight into the type of home best suited to them; the time it takes them to commute to work; or even how likely they are to be affected by flood or fire.

MDS Financial Services Specialist Loretta Pearman said, “Our offering incorporates the most comprehensive data available on every single property in Australia including price, historic and projected rental yields and past rental records – banks could recommend homes perfectly suited to the customer’s budget, preferred location and financial strategy.” “The tool is also equipped with risk analysis data that means banks can inform their customers about the likelihood of a property being hit by floods, fire or other natural disasters – threats that are highly relevant in our volatile environment.”
It’s a ‘new generation’ banking experience.

Source: Mapdataservices