Philippines: Philippines-based Paperless Trail Inc. (PTI) launched Business Mapper, a location intelligence tool. It is a tool that helps businesses visualise location of their customers, saturation, supply chain and other location sensitive operations or activities.
Business Mapper seamlessly combines digital maps with the users corporate data allowing them to harness the power of location intelligence. It is used for branch planning or franchise location planning, customer mapping, demographic analysis, crisis & emergency responses, proposed projects & sites, and asset mapping.
“In the Philippines, there is a huge gap in terms of access to digital commercial data. Private business, government agencies or research agencies have to invest a lot of time and effort in finding the proper data sources.” Jay Edades, PTI Technical Director
Business Mapper is preloaded with detailed and comprehensive GPS maps of the Philippines. Users can also avail of a wide range of value added subscription based data layers such as Risk, Demographics etc.