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OSi StreetSmart to help tourists explore Dublin

Cambridge, UK, 13 November 2006 – Augmentra, a UK-based specialist in developing location-based mapping, navigation and information solutions for smart mobile devices, has delivered OSi StreetSmart, a mobile phone based city mapping and information solution, for Ordnance Survey Ireland (OSi) in partnership with Fáilte Ireland (the Ireland National Tourism Development Authority). OSi StreetSmart is based on Augmentra’s DataRanger mapping, navigation and information mobile technology platform.

OSi StreetSmart, which makes Ordnance Survey Ireland maps and Fáilte Ireland Point-of-Interest (POI) data available on smartphones for the very first time, was launched in Dublin. OSi StreetSmart provides the user with detailed street maps and information on hundreds of attractions and places to visit. The GPS compatible mapping application, which uses OSi’s latest Dublin Street Guide would benefit tourists and anyone who lives, works or is interested in getting to know Dublin a little bit better.

OSi StreetSmart Guide to Dublin is available from www.irishmaps.ie and OSi map retailers with an SRP of Eur 29.99.

– About Ordnance Survey Ireland
Ordnance Survey Ireland (OSi) is the National Mapping Agency for the Republic of Ireland. OSi produces a complete range of digital and paper mapping products including urban, rural and tourist & leisure mapping at a variety of scales. See www.osi.ie for more information.

– About Fáilte Ireland
Fáilte Ireland, the National Tourism Development Authority, established under the National Tourism Development Authority Act, 2003, brings together and builds on the functions previously discharged by Bord Fáilte and CERT. The organisation provides strategic and practical support to develop and sustain Ireland as a high-quality and competitive tourist destination. See www.failteireland.ie for more information.