UK: Ordnance Survey (OS) has launched its own blog to provide a new way to communicate with customers, stakeholders and the public. The site, blog.ordnancesurvey.co.uk, includes posts on a range of topics, from walking guides and product news to how geographic information (GI) plays a role in people’s lives.
Rob Andrews, Ordnance Survey’s Head of Corporate Communications, said, “We have launched the blog because we want to engage with people in a much more personal and responsive way.”
Ordnance Survey also sees the blog as a chance to help raise awareness of its role in the digital economy and the value of GI. An independent assessment has valued its contribution to the UK economy at around GBP 100 billion, but many people still see the organisation as solely the maker of leisure maps. “Our paper maps are a precious and much loved part of our brand, but few people realise that over 90% of our work centres on creating and maintaining the geographic framework that underpins our daily lives. The blog will be a way for us to communicate that relationship more clearly,” continued Andrews.
The blog has been created with the help of FreshNetworks, the social media agency also responsible for developing strategies for Virgin Media and Jimmy Choo.
Among the posts already on the site is a story around the launch of Ordnance Survey’s free mapping portal, OS OpenData; a sneak peek at the organisations new head office building; how the Environment Agency is using mapping to raise awareness of flooding; and why Bath makes a great place for a stroll.
One can also keep up-to-date with the latest news from Ordnance Survey on Twitter at www.twitter.com/ordnancesurvey and www.twitter.com/osleisure.
Source: Ordanace Survey