USA: Orbital Insight has announced the expansion of its GO Consumer data feed, part of its recently-launched GO platform that puts the power of monitoring the earth’s economic activity into customers’ hands.
GO Consumer has increased its coverage of the U.S. retail sector to now include 127 publicly traded companies, which account for more than 90% of the market capitalization of the U.S. retail sector and over $1 trillion in annual brick-and-mortar revenue.
Customers now have access to daily car traffic counts of recently-added major retail brands including Restaurant Brands International, LKQ Corporation, FirstCash, and Dunkin’ Brands in addition to previously-covered companies including Walmart, Home Depot and Costco, among others.
The expanded GO Consumer also now incorporates Orbital Insight’s proprietary geospatial car traffic count methodology with trusted third-party sources of performance data directly into the product.
These include company-reported same-store sales and revenue data, which allows customers to generate insights by comparing a broad array of factors relative to past performance, peers, and subsectors within the retailing vertical.
Lastly, GO Consumer has improved its user experience to allow for easily identifying trends with added features such as watchlist creation, Excel exports, ticker comparisons, and performance vs. consensus earnings estimates, making the product even more useful for fundamental retail analyses.
“In the past, geospatial data was only usable by specialized government agencies and large in-house machine learning teams. GO Consumer now gives fundamental investors a decisive edge in making their trading decisions,” said Kevin O’Brien, Chief Business Officer at Orbital Insight. “With GO Consumer’s new features, enhanced coverage, integration of third-party ground truth data and historical data from Orbital Insight’s traffic trends going back over six years, our customers now have unprecedented real-time and unbiased visibility into the U.S. retail sector.”
As an example of the capabilities of this product, the expanded GO Consumer enables an investor or analyst covering Kohl’s department stores to track car traffic to all Kohl’s locations as an indicator of sales performance on a daily basis and throughout the quarterly reporting period.
For the first quarter ending May 4, 2019, GO Consumer showed a 4.8% decline in car traffic to all Kohl’s stores. Seventeen days after the end of the quarter, Kohl’s reported a major decline in same-store sales over that period, dropping 3.4% compared to last year. GO Consumer’s time advantage over company-reported quarterly results to estimate retail performance enables investors and analysts to make faster, more informed trading decisions.