Oracle expects the Indian market for application software to catch up with those like Australia and become its fourth largest in the Asia Pacific region in the next couple of years. Currently, India is Oracle’s fifth-largest market in the region after Japan, Korea, China and Australia in terms of revenue — up from tenth position two years ago. We expect India to catch up and surpass Australia in the next couple of years, says Derek William’s, executive vice-president of Oracle Corporation (Asia Pacific division). In the longer term, he expects “China will be the largest market in Asia Pacific, and India will be expected. Mid-size companies are a key focus area for Oracle in India. The new edition will enable us to strengthen our presence in this market,’’ says Shekhar Dasgupta, Oracle India MD.
In India, the growth would take place in areas such as e-governance, telecom, manufacturing, GIS applications and financial services. Asia Pacific and Japan contributed 14% to Oracle’s worldwide revenues in the last financial year. Orcale India announced the launch of `Oracle e-business Suite Special Edition’ for medium-sized Indian companies. The new product is being made available through Oracle partners in India — Satyam Computers, GTL, and Sonata Information Technology. It is priced at Rs 16 lakh for back-end accounting and financial management processes and Rs 26 lakh for a standard manufacturing solution for 10 users. Currently, 40% of Orcale’s application customers in Asia Pacific are in the mid-market segment. Oracle also announced plans to increase its headcount in India to 6,000 in the next 12 months from the existing 3,159.