OGC and LBMA to jointly address location information issues

OGC and LBMA to jointly address location information issues

SHARE

Maryland: The Open Geospatial Consortium (OGC) and the Location Based Marketing Association (The LBMA) recently signed a liaison agreement.

The OGC is an international consortium of more than 480 companies, government agencies, research organizations, and universities participating in a consensus process to develop publicly available geospatial standards. The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. Mark Reichardt, president and CEO of the Open Geospatial Consortium, explained, “We are very pleased to be setting out to work on projects of mutual interest with the Location Based Marketing Association. Their membership is focused on ”collaborative innovation at the intersection of people, places and media” and our membership is focused on making spatial information readily accessible and shareable. We”ve set the stage for a number of joint outreach and communication projects that will benefit members of both organizations.” Asif Khan, president and founder of the LBMA, said, “This new partnership with the Open Geospatial Consortium will help our members gain a better understanding of the importance of place data standardisation, while at the same time enabling us to share in the opportunity to educate the public and others on the growing desire of marketers to leverage location data in a way that respects privacy and provides hyper-relevance.”

Source: OGC