To put New Zealand back on the map, New Zealand prime minister Jacinda Ardern and Rhys Darby, famous for New Zealand comedy smash ‘Flight Of The Conchords’ have teamed up in a 2.5-minute spoof video.
The tongue-in-cheek tourism campaign raises a serious point: that New Zealand is frequently missed off world maps.
As a consequence of this oversight, a subreddit, Maps-WithoutNZ, was created last year, where nearly 30,000 subscribers can submit their examples of the latest blunder.
Darby’s investigations reveal that New Zealand is missing from maps in Getty’s stock photo library, Starbucks cafes, Ikea, in-flight magazines and at New York’s Central Park Zoo.
In the film, an alarmed Darby comes up with a number of conspiracy theories to explain the country’s exclusion, including accusing Australia of “stealing” their tourists, England of “trying to get rid of the All Blacks once and for all” and France of being threatened by New Zealand’s global wine industry.
The #getnzonthemap campaign is part of a drive to encourage more visitors to the country, known by Maoris as The Land of the Long White Cloud.