Novo Group Plc. has created a java application, based upon Tele Atlas digital map data, that will help HP representatives and HP’s customers and partners orientate themselves around Geneva during this week-long event. The application is downloaded over-the-air to the phone, and provides map display, downtown street-finder and point of interest functions in a fun lightweight application. Novo’s java mobile map application is the type of world class innovation the HP Bazaar aims to promote. Java provides a means to create visually appealing map-based solutions that leverage the in-built functionality of the phone. This makes it possible to create small applications that can be downloaded easily to the phone in a very time frame. Novo has developed its java mobile map applications in close cooperation with Tele Atlas, the provider of digital maps, and expects that this type of over-the-air downloadable application will provide an exciting entry point for mobile end-users to enter the location world.