Novo and Tele Atlas help HP find their way at ITU Telecom...

Novo and Tele Atlas help HP find their way at ITU Telecom World 2003


Novo Group Plc. has created a java application, based upon Tele Atlas digital map data, that will help HP representatives and HP’s customers and partners orientate themselves around Geneva during this week-long event. The application is downloaded over-the-air to the phone, and provides map display, downtown street-finder and point of interest functions in a fun lightweight application. Novo’s java mobile map application is the type of world class innovation the HP Bazaar aims to promote. Java provides a means to create visually appealing map-based solutions that leverage the in-built functionality of the phone. This makes it possible to create small applications that can be downloaded easily to the phone in a very time frame. Novo has developed its java mobile map applications in close cooperation with Tele Atlas, the provider of digital maps, and expects that this type of over-the-air downloadable application will provide an exciting entry point for mobile end-users to enter the location world.