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Nokia’s location and mapping service posts 22% dip in revenue

US: Nokia’s location and mapping service HERE posted 22% decrease in Q1 2013 revenue to €216 million against €277 million in Q1 2012. Nokia’s poor performance in own phone business impacted location and mapping service revenue growth.

Nokia CEO Stephen Elop’s strategies to launch HERE as the new brand for its location and mapping service in November 2012 did not work out well for the telecom equipment and handset major.

Net sales from HERE’s internal business plummeted by 53% to €52 million from €111 million.

Also, recently the head of the Here mapping platform, Sylvain Grande, left Nokia three months after the HERE iPhone app debuted.

Source: Telecom Lead & BGR