US: Nokia-powered Yahoo Maps (NokiHoo) is live now in the US and Canada at maps.yahoo.com; espanol.maps.yahoo.com; ca.maps.yahoo.com and qc.maps.yahoo.com, reported Search Engine Land. The report observed that former Yahoo CEO Carol Bartz will be remembered mainly as a cost cutter who outsourced numerous functions to third parties. A partial list of those includes outsourcing Search to Microsoft, Shopping to PriceGrabber, Real Estate to Zillow and Maps to Nokia/Navteq.
NokiHoo maps are also available in other places around the world, such as Europe, but it is yet to be powered by Nokia. It is pertinent to mention here that Nokia data is also going to take on a larger role over Bing Maps as well, as part of the partnership agreement between Nokia and Microsoft. Nokia and subsidiary Navteq are the clear beneficiaries of these deals and may ultimately be able to claim Yahoo (and maybe Bing Maps) as part of the company’s local-mobile ad network. But that remains to be determined.